As I write this, Blog Action Day 2009 is about to sunset over the Pacific, with the last part of the globe reaching 11:59pm on October 15th. For the past day bloggers in 155 countries across six continents have written about a single issue that impacts us all, and turned BAD09 into one of the largest social change events ever held on the web.
Your participation helped change the conversation and showed the power of the web to connect people across the world who despite their varied backgrounds have one shared desire: to make a difference. According to blogpulse, we increased the number of posts about climate change on a given day by about 500%, and CNN wrote a great article covering the excitement and diversity of today’s event across the web and around the world.

There are too many updates to include in a single blog post, but here’s an overview of today’s highlights to get us started:
We are about to hit 27,000 32,000 total trackable blog posts, and our current estimate is that together we reached at least 17 million people today. We are also about to exceed 12,000 registered bloggers on the site and are working to get all of you who posted but haven’t yet registered into the final count.
We count at least three major world governments as active participants in this year’s event. UK Prime Minister Gordon Brown posted the first Blog Action Day entry in Britain at the stroke of midnight this morning, which was followed by Foreign Minister David Milliband and many others from the UK stationed around the world. The PSOE governing party of Spain hosted a bloggers event focused on climate change and transformed their website for the day to promote Blog Action Day. And late in the day, President Barack Obama’s White House blog joined in become part of the global movement of bloggers shaking the web.
Of course, well-known bloggers were a big presence today as well. Check out the Featured Posts on the blogactionday.org homepage for an extensive list, which includes The Official Google Blog’s green tour of the company’s campus, Mashable’s post asking what you’re doing to reverse climate change, and The Unofficial Apple Weblog’s suggestions for “Five apps to help save the world.”
Many of our nonprofit partners, leading organizations from around the world, were actively involved in making the event a success. TckTckTck released a beautiful new video, Greenpeace and WWF bloggers from around the world added their voices, Oxfam helped emphasize the human side of the climate crisis, 1Sky wrote about the front lines of political activism in the US, and The Nature Conservancy helped us understand the science of climate change. We’ll provide an entire list of all nonprofit posts as soon as we gather all the links.
In addition to all of these great bloggers we’d particularly like to thank several blogs for devoting the whole day to Blog Action Day. The travel blog Gadling posted a number of great pieces on green travel. The always-insightful bloggers at NRDC’s Switchboard wrote throughout the day. The World Resources Institute provided updates throughout the day with facts and information. Global Voices has posts from around the world in many languages. Co2nsequence wrote a whole series of posts on youth climate leadership.
Finally, we’d like to recognize the efforts of our partners at Current Green who have not only been posting, but also featuring the best writing and art from Blog Action Day bloggers everywhere.
We should all feel proud of this remarkable collective effort, and for many of you, we hope this serves as an entry point into the broader movement to address the issue of climate change. There are a number of ways and some amazing organizations through which you can continue to remain involved, many of which are listed in our Take Action section. We will continue providing updates and information about the success of today’s event and ongoing opportunities for involvement here in the coming days and weeks ahead, and hope you’ll stay with us.
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